White Noise at Dinner By Design


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It’s been a busy past week getting ready for last night’s sold out Dinner By Design event.

We were invited to create an installation as part of the GEMonogram Dinner By Design, in partnership with IDSwest and benefitting the Dr. Peter Center.

The open ended brief was to come up with a ‘room’ to accommodate a dinner for ten. We decided to go the conceptual route of an all-white room, hence our “White Noise” concept.

“White Noise” represents a dining experience where all ambient distractions fade away, bringing the diners and meal into focus.

The recent trend of covering every surface with “found” objects in order to “curate” a room has diminished the importance of the diner. “White Noise”  is a reaction to that trend. Objects and table settings have been visually minimalized and conversations “cut up” and reassembled to form abstracted meanings.

Now, more than ever, there is a growing visual distraction in restaurant design where the patron has become secondary to the room concept. Add to this the constant “reportage” of the meal via social media, and the art of dinner conversation is vanishing.

As designers, and restaurant owners, we constantly remind ourselves that no matter how beautiful a room design may be, the dining experience is ultimately about the meal and human interaction. 

Thanks to the event organizers The Social Concierge, and to the amazing guests who joined us at our table.

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Light by ANDLight
Compas chairs by Patrick Norguet supplied by Inform Contract
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Thanks to Janis Nicolay for the photos
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About evokeid
Formed in 2001, EVOKE INTERNATIONAL DESIGN™ incorporates conceptual thinking, spatial and interior design and graphic design to ensure consistent and coherent branded environments for its clients.

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