Will Work For Beer


We’re very proud to be associated with a brand new product, Main Street Pilsner.

The recently launched 650mL bottle sports our spiffy Evoke-designed label. It seems that when a new beer is launched these days, they always try to outdo each other with fancy type, fancy images and fancy print treatments, so what better direction to go than the complete opposite?!! We took our inspiration from the ‘everyman’ ethos of the 70’s beer designs, stripped down the colours to a simple red and white palette, then threw in a patriotic reference of the maple leaf sitting large on the world stage.

Of course, we could say that the extensive taste-testing was required  to make sure “we understood the ‘personality’ of the beer”, but that all sounds like pretentious design-wank. Really we just love the beer and the logo represents that – crisp, clean and “no mess”.

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Main Street Pilsner is a collaboration between The Cascade Room and Public Lounge and is available at both, as well as our friends at Habit. It’s also available at Brewery Creek Liquor Store!

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About evokeid
Formed in 2001, EVOKE INTERNATIONAL DESIGN™ incorporates conceptual thinking, spatial and interior design and graphic design to ensure consistent and coherent branded environments for its clients.

2 Responses to Will Work For Beer

  1. It’s delicious. I drank an entire bottle, myself, yesterday.

    • evokeid says:

      Um, that was supposed to be for our photoshoot!

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