A big thanks to Michael Kissinger at the Vancouver Courier for today’s article “Mad Merch”.
When Sidney Crosby scored the winning goal at the 7:40 mark of overtime in the gold medal game of the Olympics, both a city and a nation let out a collective whiskey howl. The sounds of high-fiving shifted the earth’s axis, and the streets filled with revellers, impromptu road hockey games and strangers making love. But for Evoke International Design‘s Rob Edmonds and David Nicolay, the momentous goal immediately prompted an idea for their Evokativ T-shirt line…
Read the full article at vancouvercourier.com
Note: In-house Evoke model! (Gotta love the photo comment! Get ready for daily comments in the office Dean!)

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